Think of storytelling as emotions that deliver ROI
“Emotions contribute to 90% of our decisions.”
-Daniel Kahneman,
Nobel Prize Psychologist
Bring on the emotions and update your story to Your Story++
1.
First, we find the emotional hook that will resonate most with your audience or ICP.
2.
Then, we find the right way to engage your audience or ICP to make the hook resonate.
Engaging your audience or ICP could mean the difference between:
a 4x or 5x valuation
closing a deal over the competition
locking in a renewal or staying in limbo
not just attracting but hiring top talent
aligning your board or leadership team
