Startup & SMB narratives

From pivoting, to pursuing investment, to launching a new product, storytelling plays an key role in all of it. Any business has multiple stories and ways to tell them. What you share and how, depends on your audience and goals. The best stories are remembered, easily shared, even t-shirt worthy.

Start Telling Your Story++

Fundraising Narratives

Do you have that emotional hook? That thing that will make investors sit up, take notice, and remember your pitch over others. Helping you craft Your Fundraising Story++ means diving into your impact on the world and your ICP, and ensuring that your talking about your customers before yourself. It’s finding different ways to express the same story - Your Story++ - based on the audience and media. It’s sharing your vision and passion, so it resonates as well as it does with you. And it’s explaining what you do in the simplest way. Think of this as the first 5-10 pages of your pitch deck - before the numbers.

Sales Narratives

Have you looked at different ways to try sales? This narrative is about creating versions of a story that land perfectly with each of your ICPs and their decision makers. It’s about getting their attention with the right message and ensuring that Your Story++ is communicated clearly from top of funnel to bottom.

Internal Narratives

Your team is a key factor in how your story gets told. What they say, how they explain it, and how they act, all represent your employer brand. Ensuring that everyone is clear on your company’s mission and USP is part of this narrative. As is getting the team excited to share and to easily express Your Story++. The same components are important for your board, but told in a way that addresses their interests.

Recruitment Narratives

Are you telling Your Story++ to the market in a way that not only conveys your mission but makes you stand apart from your competitors. The more you find ways to live and breathe what you stand for internally and share them externally, the more you’ll atrtract and hire top talent that shares your vision.

Brand Narratives

This is a big one. But it doesn’t have to feel daunting. You’ve likely got a lot of the building blocks for it. This is about defining or redefining what you stand for and sharing that with your customers and ICPs across all touch points in innovative ways. It’s ensuring that your messaging and the channels you’re using work together. Ultimately, it’s ensuring that your brand is on-point and living up to Your Story++. If you’re in marketing debt, having spent time on other things, there’s help.